The Cinema Numbers Review For 4/26/10: Another Big Lose For J. Lo

The backup plan for most this weekend was not to watch "The Backup Plan"
A big lost for her, and also thankfully, a "loser" movie:
It was a very lackluster weekend for North American grosses and probably will be until the summer movies get going. Tops again, but with the lowest #1 gross so far this year, was the charming but slow-starting How To Train Your Dragon 3D from DreamWorks Animation distributed by Paramount.

And it's the 5th weekend in release... How embarrassing for The Back-Up Plan with its horrible concept. It debuted No. 1 Friday but fell to No. 2 Saturday. J-Lo's pic is the 2nd straight loser from newcomer CBS Films which kept delaying the release for obvious reasons: because everyone knew Jennifer Lopez can't open a movie anymore, except Les Moonves. (Sheesh, J-Lo can't even keep a record label...)

Before this, J-Lo's most recent rom com, May 2005's Monster-In-Law, opened with $23.1M. Yet a CBS exec emails me that The Back-Up Plan's $12.2M result is "very respectable" and "quite good". Huh?... And the Warner Bros-distributed The Losers, from Joel Silver's unsavory Dark Castle, was marketed like a low-rent A-Team -- and still it disappointed like most of his pics from that brand. (Please, Joel, put it out of its misery already.) The actioner was only #4 Friday and may have fallen to #5 Saturday behind several holdovers
First, in regards to "The Losers", there was thoughts that this movie was going to get a sequel. I sure hope those abysmal returns will shelf that horrendous idea.

As for horrendous ideas, will this finally be the day that someone thanks J-Lo is still an A star? She can't act and she can't sing. And that very harsh sentiment comes from a person who actually likes her.

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