TWD's Straight Jacket Award Of The Week #1 For 7/18/10: Cream Get The Crazy, Dollar Dollar Bill Yaaalll

Photo from AFP

Because being dark is a great crime to society :

Skincare group Vaseline has introduced a skin-lightening application for Facebook in India, enabling users to make their faces whiter in their profile pictures.

The download is designed to promote Vaseline's range of skin-lightening creams for men, a huge and fast-growing market driven by fashion and a cultural preference for fairer skin.

The widget promises to "Transform Your Face On Facebook With Vaseline Men" in a campaign fronted by Bollywood actor Shahid Kapur, who is depicted with his face divided into dark and fair halves.

How many times are we going to see this stupidity revisited over and over again.

Why does Vaseline hate dark skinned people? Is "Being light as you can be" their only company ethos?

That must be the case, because their absurd campaign in India is virtually an assault on dark skinned men, especially this clown of an actor in Kapur supporting this.

He, along with Vaseline, gets a deserved.....

......Straight Jacket Award for the week.