The Cinema Numbers Review For 7/12/10: Memorable For Despicable Indeed

Good movie, good buildup hype, equals great numbers:

North American box office numbers show that Universal Pictures is enjoying something it hasn't had in a very long time: a big fat hit film. That's because weeks of great parent-kid family tracking for Despicable Me 3D translated into what even rival studios told me was "amazing" attendance of Friday's $21.7 million and Saturday's $21.3M for a $60.1M weekend opening despite having two other 3D family films in the marketplace. Still, Despicable Me found 3,476 theaters, of which 1,551 locations were in 3D, and managed to double Universal's expectations of opening domestic grosses. Exit polling data showed the film received an "A" Cinemascore and the audience was 55% kids 12 years and under and parents.

Still big numbers for Twilight, as it comes in #2 with a little over $33 million and its cume worldwide is $456 million. Staggering number.

Predator comes in at No. 3 with decent numbers, while Toy Story 3 continues its big numbers in 4th place with $22 million worldwide.

Rounding out the top five this week was the disappointing The Last Airbender, with just $17.1 million.